SpinDen

Monitor streaming analytics and social media followers from a single platform. Designed specifically for independent musicians.

CASE STUDY

Streaming technology has significantly transformed the music industry, enabling the tracking and analysis of listener behavior and preferences. The emergence of big data metrics has provided valuable insights for music industry executives and emerging artists through comprehensive analytics. SpinDen seeks to differentiate itself from other applications vying for industry standardization by offering an accessible and practical tool designed for musicians across all stages of their careers.

PROBLEM

Musicians often find themselves inundated with data and marketing insights. In the absence of a comprehensive application that consolidates these metrics, they must navigate multiple online platforms to monitor essential statistics such as play counts and follower numbers.

SOLUTION

SpinDen was uniquely created to cater to the typical musician who may feel overwhelmed by extensive data metrics while still requiring straightforward access to their fundamental statistics. Additionally, SpinDen stands out as one of the few mobile applications available, providing users with a vital link to their music's audience reach.

TOOLS

  • Figma
  • Photoshop
  • Invision
  • Draw.io

ROLES

  • UI Designer
  • Branding
  • Information Architect
  • User Researcher

DELIVERABLES

  • User Surveys
  • User Personas
  • User Stories
  • User Flows
  • Wireframes
  • Style Guide
  • High-fidelity Mockups
  • Prototypes

RESEARCH & RESULTS

A user research survey examined key aspects: preferred streaming platforms, significance of metrics, tracking rates, and comparison between desktop and mobile usage.

  • 75% of recording musicians have their music available for streaming (Spotify, YouTube, Amazon Music).
  • 56% review metrics weekly, primarily on desktop devices.
  • Users tend to have a limited catalog and moderate interest in metrics.
VIEW REPORT

USER STORIES

User stories guided the design by outlining needs for features like personalized recommendations and real-time data. This helped prioritize development and ensure an intuitive experience.

VIEW USER STORIES

USER FLOWS

User flows mapped tasks like logging in and checking analytics. This helped eliminate friction and optimize navigation.

VIEW USER FLOWS & SITEMAP

WIREFRAMES

Wireframes established a layout foundation. They allowed early feedback and faster iteration before final design stages.

VIEW WIREFRAMES

BRANDING & LOGO

The brand identity emphasized clarity and musical relevance. Early use of color, type, and logo ensured consistency and built trust.

VIEW LOGO USAGE
VIEW STYLE GUIDE

HI-FIDELITY PROTOTYPE

Based on user research and feedback, high-fidelity prototypes were created and refined to reflect user expectations.

USABILITY TESTING

Testing informed design updates like larger text, better onboarding, and search history improvements.

CONCLUSION

SpinDen was built around a user-first process. Ongoing user testing improved onboarding and refined key features. If further developed, the app would benefit from deeper onboarding strategy and metric enhancements.