Cloudcore

Cloudcore is a cloud storage solution designed for the sharing, creation, and organization of content.

CASE STUDY

As the demand for secure and accessible data management continues to grow in our increasingly digital landscape, coupled with the rise of remote work and the necessity for collaboration, it has become evident that both individuals and organizations require a dependable solution for storing, sharing, and safeguarding their files. I emphasized a clean and modern aesthetic, using a consistent color palette and clear iconography to guide users seamlessly through the interface. Through iterative testing and feedback sessions, I refined the design to prioritize user satisfaction, ultimately delivering an experience that is both functional and visually appealing. functionalities.

PROBLEM

Cloud and organizational storage systems operate in a highly competitive landscape, but many users still express dissatisfaction. Issues include security vulnerabilities, poor usability, and high costs—leaving users searching for a more complete solution.

SOLUTION

Cloudcore was developed through research, branding, design, and usability testing. It supports collaboration, organization, and creation—delivering the multi-functional experience users need.

TOOLS

  • Figma
  • Photoshop
  • Illustrator
  • Balsamiq
  • Invision
  • Draw.io

ROLES

  • UI Designer
  • User Researcher
  • Information Architect
  • Usability Analyst

DELIVERABLES

  • User Surveys
  • User Personas
  • User Stories
  • User Flows
  • Wireframes
  • Style Guide
  • High-fidelity Mockups
  • Prototypes

RESEARCH & RESULTS

I developed a user research survey focusing on usage, competitors, preferred features, and problem-solving needs.

  • 80% of participants had experience with cloud storage or organization apps.
  • 89% of respondents were aged 18–34.
  • Top priorities: ease of use, accessibility, affordability, and integration.

These insights shaped the design strategy and underscored accessibility and affordability as top user needs.

VIEW REPORT

USER STORIES

User stories guided the design process by outlining specific needs and expectations for various user personas—from casual users to businesses requiring strong security.

They ensured feature prioritization was user-driven and helped adapt the product through iterative feedback.

VIEW USER STORIES

USER FLOWS

Clear user flows were created to map out key tasks like uploading files, organizing folders, and sharing documents.

This helped eliminate friction points and improved navigation, making user journeys seamless.

VIEW USER FLOWS & SITEMAP

WIREFRAMES

Wireframes provided a blueprint for layout and functionality, keeping the design process focused and efficient.

Early testing surfaced layout issues and usability improvements, informing high-fidelity stages.

VIEW WIREFRAMES

BRANDING & LOGO

The visual identity was built around reliability, innovation, and clarity. This included a distinctive logo, cohesive color palette, and readable typography.

Brand elements were consistently integrated across the product to reinforce trust and recognition.

HI-FIDELITY PROTOTYPE

The prototype included polished UI elements and realistic interactions to simulate the final product. This was essential for gathering feedback and making precise refinements before development.

USABILITY TESTING

Usability tests were conducted with real users to validate assumptions and reveal friction points. These insights directly shaped UI improvements and ensured intuitive task flows.

CONCLUSION

This project illustrates the power of iterative design. By combining research, usability testing, and thoughtful design, Cloudcore delivers a storage experience that meets both practical needs and user expectations.